WHY IS WEBSITE DESIGN IMPORTANT?

Your website design will make an immediate impression about your business to visitors to your website. Studies show you may only have half a second before visitors decide to stay or move on.

At Maven Webs, we will work closely with you to create a website that makes that great first impression.

But a website must do more. It must fulfil your business goals and objectives. Not just for today, but in six months, a year – or longer. It needs to have the capability to expand with your vision and growth.

When we start, we’ll ask you questions about your goals, budget, and target market. We need to understand what you want to achieve and how you want to get there.

Our goal is not to simply build a nice website. It is to create an exceptional one that fulfils your expectations and supports your business objectives.

Website design incorporates other important factors to enable it to achieve your goals. The look and feel are the most obvious but these will also take account of the following:

Responsiveness

Increasingly, website visitors use mobile devices as they browse the Internet. Studies suggest that 2.4bn people now own smartphones. And more than 1 in 10 Americans own a smartphone for Internet use but no home broadband.

Google recognise this and promote mobile responsiveness. Although all modern themes support responsive design, not all do so well. And more is involved for a website to be truly responsive. Just making an image smaller or rearranging text as the screen size decreases is not always enough to keep the user experience great.

We check every page, each line and all images, to ensure that no matter what size device is being used, the visitor to your website gets to see what you want them to.

SEO

With so many websites vying for visibility, it is important  your website design takes full advantage of the SEO optimization available. WordPress is optimized for search engines but the way it’s used can either utilise this design fully or hinder it.

We advise each client on the best practice regarding images, blogs and content. These days, there is much more to SEO than keywords.

Using the search engine friendly design in WordPress and following simple guidelines, your website will be set for better visibility and greater ROI.

Flexibility

WordPress is a remarkably flexible system. It can be used to build anything from blogs to complex ecommerce sites or simple company sites to those for large corporates.

WordPress is extremely flexible, and with over 40,000 plugins to choose from, that flexibility can be harnessed to create the website you want. Our experience enables us to use that breadth of functionality without compromising either its efficiency or security.

Ease of Use

A key factor that has made WordPress so popular is its ease of use.

The website design should make navigation simple, allowing visitors to find what they want quickly. WordPress is a content management system (CMS) which means that adding new pages and posts, changing images or updating information is also very easy.

Making these changes yourself in the future means you are not reliant on a third-party and are able to control your costs. We can provide training videos for your staff on these basic steps if required.

 Ecommerce

WordPress supports several ecommerce systems. The most popular and flexible is WooCommerce. This incorporates shop pages, stock control, product highlights, variable shipping costs and many other important ways to ensure your ecommerce site is both appealing and competitive.

With a full reporting system and links to mailing services, like Mail Chimp, you can be sure of an ecommerce site that meets your requirements.